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South Flagler House Breaks Ground


Along the Gold Coast of West Palm Beach, the groundbreaking ceremony for South Flagler House marked the dawn of a new era in luxury residential living. Spearheaded by Related Companies, this unparalleled development boasts the esteemed architecture of Robert A.M. Stern Architects (RAMSA), with interiors by Pembrooke & Ives. From its majestic waterfront views to its exquisite architectural details, South Flagler House promises to redefine upscale living in Florida.

The event, attended by industry luminaries including Stephen M. Ross, Chairman and Founder of Related Companies, and West Palm Beach Mayor Keith A. James, underscored the significance of this landmark project. Following Related Companies’ acquisition of the site in August 2023 and the subsequent launch of sales in November, South Flagler House has quickly emerged as a beacon of luxury and sophistication.

Designed as two, 28-story towers rising from a base adorned with stepped gardens, South Flagler House seamlessly blends timeless elegance with modern comfort. Each of the 108 homes, including penthouses and guest suites, offers expansive living spaces and access to The Related Life—a curated experience akin to the most exclusive private members clubs.

We approached the design for the interiors with a nod to the history of the area. We wanted to infuse that classic West Palm Beach elegance with a fresh and inviting sense of luxury. We’ve programmed over 40,000 square feet of amenities to cater to every need – and each space is thoughtfully detailed to make sure the residents feel at home in every corner of the property.” -Brigitte Coleman, Design Director of Pembrooke & Ives.

With prices ranging from $5.9 million to $72.5 million, South Flagler House caters to discerning buyers seeking the epitome of refined living. Suzanne Frisbie of Frisbie Palm Beach, alongside Corcoran Sunshine Marketing Group, leads sales for this prestigious development, ensuring unparalleled service and expertise.

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